IDEATION PROCESS
For the logo redesign, I wanted to create a piece that included elements from from modern cafe designs, while also keeping true to the restaurants original look and feel. I started by compiling inspiration pieces from Pinterest and then using my iPad to begin sketching out initial designs. From there I went into Illustrator and began building my sketches, and incorporating colors from different color palettes that I felt best fit the feel I wanted this rebrand to have.
FINAL DESIGN
Since this restaurant is right off of the UConn campus, I wanted a logo that would appeal to the main demographic that would be walking past on a regular basis. I felt that the use of a sans serif font gave the design a clean and modern look. I choose to include the silhouette of a husky so that these college students had a visual element to connect this restaurant with their beloved school mascot, Johnathon the Husky. I did this rather than using the UConn colors in the design in order to give the restaurant a sense of identity, and to avoid students from associating it with universities dining halls (which usually bring about a negative connotation.)
