Northwestern Mutual

Northwestern Mutual

An office desk setup with two large computer monitors, a laptop, a notebook, and a pen. The monitors display email and productivity applications, and there's a white tumbler with a lid and a brand name on it.

At Northwestern Mutual, I got handed a brand mid-transformation. The company was rolling out a new identity, new colors, new typography, new visual language, and none of it had templates yet. I spent my time there building the system that would turn those raw assets into something the entire social team could actually use, from the main @northwesternmutual page down to hundreds of individual financial advisors posting on their own. Being early on a rebrand like that is rare. Most designers inherit a system. I got to help build one.

Instagram Stories

A family of three, including a man, woman, and young girl, smiling and standing in a modern kitchen surrounded by breakfast foods and drinks, enjoying a happy moment together.
A graphic with text that says '3 Ways to Help Manage Wedding Attendance Costs', featuring a photo of a woman in a yellow top laughing and holding a glass of red wine, sitting at a table with a man in a white shirt at a wedding celebration.
Family doing online work in kitchen, with groceries and food on table.
A printed sign with a red circle containing the number 1, and the text 'Consider lodging a town away' written in bold black letters, taped to a beige surface.
Woman and elderly woman sharing a joyful greeting outdoors in a park, surrounded by trees with sunlight filtering through.
A greeting card with the word 'Congratulations' written across the middle, followed by the message 'Here is where you will add in your personalized message.' and a small illustration of a bouquet of flowers at the bottom.
Graphic about Connelly decision disrupting business owner buy-sell planning, featuring a large classical government building with columns.
A person working on a laptop with expenditure charts on the screen, sitting at a wooden table with papers and a glass of water nearby.
A note with the number 2 at the top, stating: 'Focus on a personal gift over a pricey one' in bold text, with a beige background and a small strip of tape at the top.
A woman and a young boy smiling while placing coins into a white piggy bank on a couch in a cozy living room.
A message reading 'Be selective with your RSVPs' on a white piece of paper taped to a beige background.

Social Media Templates

Community event flyer featuring people gardening in an outdoor community garden with trees and other participants in the background.
A welcoming digital poster with a portrait of a young woman with long dark hair, smiling, wearing a yellow sweater, on a white background. The poster says, 'Welcome to the Team,' with placeholders for a name and title below.

Miscelaneous Work

Two people sitting at a table with papers, a laptop, and a coffee mug, discussing financial documents in a kitchen.
A group of people smiling and laughing at an outdoor gathering, sitting around a table with food and drinks, decorated with colorful bunting.
A recruitment poster with navy blue background and white text that reads 'Come Join Our Team. Here is where you can drop in the name of the new job opening. Northwestern Mutual logo at the bottom.
A man with gray hair, beard, glasses, in a navy suit and white shirt, smiling outdoors in front of a building. The image is part of a celebration for Northwestern Mutual's anniversary.